Our Vision

At JOYA, we live joy, professionalism, and personalized care.
Our vision is to bring up a deep love for surfing while offering a high-quality, authentic experience rooted in awareness and responsibility.
We create unforgettable moments and inspire a conscious, connected lifestyle.

Our Mission

To teach surfing in harmony with the elements.
We guide our guests in reading wind and waves, deepening their skills, and building a true connection with nature.

Our Core Values

🌱 Sustainability
We care for the planet by using resources mindfully and minimizing our impact.

🌊 Community
We cultivate a warm, respectful space where everyone feels welcome and supported.

💛 Customer Care
We listen deeply and deliver service that feels personal, thoughtful, and sincere.

🤝 Teamwork
We work together with openness, kindness, and a shared sense of purpose.

🌍 Integrity
We act with honesty and fairness – towards our guests, team, and partners.

🏄‍♂️ Adventure
We believe in the joy of exploration – in the ocean, in nature, and in ourselves.

Our Principles

🌿 Environmental Action
We reduce meat consumption, save water, clean beaches, and minimize waste.
We live what we believe – every day.

🤲 Respect & Harmony
We honor Moroccan culture and nurture respectful, mindful relationships with people and place.

🥗 Everyday Sustainability
We choose eco-friendly products and source food locally and seasonally.

🛍️ Support for Local Businesses
We love partnering with local makers and entrepreneurs to uplift the community around us.